So I spent the weekend catching up on some of my favorite shows, which is amazing, because I don't have cable, and rarely watch TV in what little spare time I have. But I forgot how much fun some of those shows can be. "Heroes" is definitely a new favorite. And as derided as "Studio 60" is getting lately, I enjoy the Aaron Sorkin wit (although it is definitely the ugly step-sister of West Wing: I'm only willing to consider it because the other isn't available).
What's amazing is the way that I am able to watch these shows. Apparently Im one of the last to catch on, but the networks are offering "On Demand" shows for FREE on their own websites. Limited Commercials. Up til now, I had figured that I had to pay for this stuff on iTunes. And for that price, Id prefer to hold out for the DVDs, so that it is something I can actually have in my hands.
Anyway. These offerings are pretty damn cool. If I had even a single urge to pay out the ass for cable, it has completely diminished: I can get it all for free, at way greater convenience!
I do wonder, however, why these channels aren't utilizing this technology to make them WAY more money... It would be really simple to make users create a username and password, and when registering give all sorts of demographic information... That way they could know WHO is watching which program, but better, target ads specifically to ME. No more AmbienCR, Advil or estate planning ads would be wasted on me, a target demographic that advertisers are absolutely killing for. They could see instantly that I am a 20-something year old man in law school... They would know exactly what to try and sell me: alcohol.
Musical Fodder for my Writing:"Can't Take it In" Imogen Heap,
Chronicles of Narnia Soundtrack
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